Direct Tyre Management has completed the acquisition of TreadTracker, the digital fleet tyre inspection and reporting platform designed to help commercial fleet operators improve visibility, compliance and operational efficiency.
Two Years of Growth
Launched in 2024, TreadTracker achieved consistent growth over the last two years, and the acquisition marks an important milestone for a platform that gained traction across fleet, transport and commercial vehicle sectors by providing an efficient way to collect tyre inspection data, manage reporting and support proactive maintenance decisions.
TreadTracker aims to modernise the way fleet tyre inspections are planned, completed and recorded. Its technology allows fleet operators and tyre service providers to move away from paper-based processes and benefit from a more structured, transparent and accessible approach to tyre inspection management.
The platform develops tools for inspection planning, instant defect reporting, online fleet visibility, automated reporting and data-led decision-making, helping businesses identify issues earlier, improve compliance records and maintain greater control over tyre safety and performance across their vehicle operations.
Direct Tyre Management supports truck, bus, van and car fleets through proactive tyre management services designed to improve fleet efficiency, safety and operational uptime. The addition of TreadTracker strengthens Direct Tyre Management’s technology-led approach and provides further opportunity to enhance the service and insight available to fleet customers.
Steve Richardson, owner of TreadTracker, said: “We are delighted that the acquisition of TreadTracker is with a company like Direct Tyre Management. This is a business that understands the fleet sector, understands tyre management and has the scale, experience and ambition to take TreadTracker forward.”
“This acquisition fits perfectly within the Direct Tyre Management business. Their proactive approach to tyre management, commitment to customer service and focus on data-led solutions make them the ideal home for TreadTracker. We are looking forward to seeing the service continue to grow, develop and deliver even greater value to fleet operators across the UK.”
Leigh Goodland, CEO of Direct Tyre Management, said: “We are extremely excited to be acquiring TreadTracker and welcoming it into the Direct Tyre Management business. TreadTracker is a product that has shown impressive growth over the last two years, and we believe it will significantly strengthen our offering across the fleet management and maintenance markets.”
“The TreadTracker brand also has a strong local connection through its front-of-shirt sponsorship of Blackpool FC’s home shirt, which is particularly exciting for us with Direct Tyre Management’s main office being based in Blackpool. Keeping that local link alive is something we are proud of, and we see a great opportunity to build on the momentum already created.”
