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Continental: Giro 2024 Main Sponsor & Tyre Supplier

Lots of cyclists on a road above a forested valley in Italy

Throughout the 21 stages of the race, which total 3,321 kilometres (2,064 miles), all official support vehicles will be equipped with the AllSeasonContact 2.

Continental’s Growing Presence

“This is our contribution to a safe Giro,” says Giorgio Cattaneo, PR & Communications Manager Continental Italia.

Continental is continuing to expand its sponsorship activities in cycle racing. The Tour de France begins on June 29, and before then, the company will become one of the five main sponsors and official tyre partners of this year’s Giro d’Italia.

“The Tour de France and Giro d’Italia are, alongside the Vuelta a España (tour of Spain), among the most important and tradition-rich cycle road races worldwide,” says Cattaneo.

“As one of the main sponsors and equipment suppliers to the support vehicles with our AllSeasonContact 2 tyre, we will generate a high level of media attention for the Continental brand worldwide over several weeks in an emotionally charged sporting arena.”

Continental will equip the official support vehicles at the Giro d’Italia as a tyre supplier. These vehicles are critical in helping the classic bike race proceed smoothly. To ensure safety at all times – including in unpredictable weather conditions, through tight hairpin bends and down rapid valley descents – they place their trust in AllSeasonContact 2 tyres. This model is the latest evolution of the multi-award-winning AllSeasonContact range from Continental – and the most technologically advanced all-season tyre developed by Continental to date. It offers supreme handling control in all weather conditions, increased fuel efficiency, safety and driving pleasure, making it the ideal solution for vehicles powered by all drive systems. In March this year, the AllSeasonContact 2 came out on top in a test conducted by Tyre Reviews in the UK, scoring highly for its wet and dry handling, snow traction and low rolling resistance.

Partner & Jersey Sponsor for Giro-E

Continental will sponsor the Giro d’Italia and be represented at the Giro-E as a partner and jersey sponsor. The Giro-E allows amateur riders to follow in the tyre tracks of the legendary race around Italy on electrically assisted racing bikes and experience the event at close quarters.

The 107th edition of the Giro d’Italia will get underway in Venaria Reale, in the Piedmont region, on May 4 and finish in Rome once again – 21 stages later – on May 26. The overall race distance is 3,321.2 kilometres (2,064 miles), the challenging and varied route confronting the 176 riders from 22 teams with six mountain-top finishes, two long individual time trials (Stage 7 and Stage 14) totalling 69.7 kilometres (43.3 miles), plus just under eleven kilometres (6.8 miles) over gravel on Stage 6 (including sections of the Strade Bianche), seven hilly stages – which a variety of riders might fancy their chances of winning – and six stage finishes likely to appeal to the sprinters.

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