Goodyear has signed a three-year deal to become title sponsor and tyre supplier to the British Truck Racing Championship (BTRC). The partnership has evolved following Goodyear’s positive involvement with the European truck racing championship (ETRC).
British Truck Racing has announced a partnership with Goodyear
BTRC is the only event of its kind in the UK. The championship is a showdown where trucks race around some of the UK’s best known circuits. Watched by a dedicated following in almost 50 countries, the championship offers Goodyear opportunities to be exposed to a new audience and ...
This content is for subscribers to Commercial Tyre Business.
If you would like to support our independent coverage of the truck and agricultural tyre sector, you can subscribe to by clicking the subscribe button below.