Stefano Sanchini will lead Bridgestone’s combined European sales organisation from October 2026, focusing on stronger customer relationships, simpler engagement, and sustainable growth.
Bridgestone Strengthens European Sales Leadership Under New Structure
Bridgestone has announced a leadership appointment in Europe designed to strengthen customer focus, simplify engagement across product groups, and support the company’s continued growth ambitions. Effective 1st October 2026, Stefano Sanchini will be appointed President, Europe Sales. In this newly expanded role, he will lead Bridgestone’s European sales organisation across both Consumer and Commercial businesses, bringing together sales activities across passenger car, truck and bus, agriculture, off-the-road, motorcycle and OE.
“Our customers increasingly operate across multiple product categories and expect a consistent experience wherever they engage with Bridgestone,” said Mete Ekin, Group President EMEA.
“By bringing our sales activities together under one European structure, we are creating a simpler, more connected organisation that will help us respond faster, collaborate more effectively and continue building strong partnerships with our customers.”
Stefano Sanchini Brings Extensive International Sales and Automotive Experience
Sanchini brings more than two decades of international leadership experience in the automotive and tyre industry, with a career spanning Europe, the Middle East, Africa and India. Since joining Bridgestone in 2017, he has held several senior leadership positions across the business, including Managing Director of Bridgestone India.
Most recently, as Vice President leading the Consumer Replacement business in Europe, he has been instrumental in strengthening customer engagement, commercial performance, profitability and market growth across the region. His experience combines a strong track record of delivering results with a deep understanding of customers, markets and the complexity of operating across diverse European countries.
Commitment to Customer Relationships and Sustainable Growth in Europe
This appointment reflects Bridgestone’s continued commitment to strengthening customer relationships, accelerating commercial execution, and simplifying how it operates across markets. In his new role, Sanchini will focus on delivering sustainable growth while building the capabilities and partnerships needed to support Bridgestone’s long-term strategy and ambitions in Europe.
