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BKT Grow Brand Awareness in Italy

BKT Brand Italy
The magnificent cloister of San Francesco at Ascoli Piceno was the setting for the recent announcement of the official schedule for the 2019/2020 Serie BKT championship in Italy.

Series BKT Ready for Second Season

The multinational group from India, a big player in the global Off-Highway tire market, undersigned a three-year partnership with Lega Nazionale Professionisti B in June 2018, a marketing move that was directly aimed at increasing brand awareness in the Italian market.

Precisely one year after the project start, BKT was able to reveal some data concerning BKT brand awareness among...

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