BKT is continuing to make moves into the world of football sponsorship as the tyre manufacturer, becomes new Title Sponsor of Ligue 2 which starting from the season 2020/21 will indeed be named Ligue 2 BKT.
Ligue 2 to be Sponsored by BKT from 2020/21
The agreement has recently been stipulated between BKT and Ligue de Football Professionel (LFP), the organisation ruling the professional football championships in France and will be effective till the end of season 2023/24.
Lucia Salmaso, Managing Director of BKT Europe, stated: “We are happy to continue our adventure within the French ...
This content is for subscribers to Commercial Tyre Business.
If you would like to support our independent coverage of the truck and agricultural tyre sector, you can subscribe to by clicking the subscribe button below.