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BKT and Feld Motor Sports Celebrate Monster Jam Partnership and Extend Commitment

BKT and Feld Motor Sports

BKT and Feld Motor Sports, partners in this world of motorsports, are celebrating their first decade of Monster Jam partnership and extend commitment until 2031.

BKT and Feld Motor Sports Partnering Since 2014

Since 2014, BKT has played a key role in supporting the extraordinary performance of the Monster Jam trucks, which captivate spectators worldwide, by providing high-quality tyres specifically designed to meet the exhilarating challenges of all stunts and racing competitions. Recently, the two companies reconfirmed their commitment to the partnership until 2031.

During this 10-year-long cooperation with Feld Motor Sports in Monster Jam, BKT has developed a series of competition-specific tyres, pursuing a path of ongoing evolution. Since the onset of this exciting partnership, each tyre model has been continuously enhanced and optimised, culminating in the FL 354 pattern. This is the fourth tyre generation specifically designed for Monster Jam, marking the topmost result based on years of experience, feedback from Feld Entertainment and drivers, and an ongoing commitment to innovation.

Designed to cope with intense mechanical stress and impacts by extreme stunts during the competitions, FL 354 embodies BKT’s commitment to providing cutting-edge, and highly-performing technologies. BKT’s goal has always been to balance advanced performance with safety. This balance has been achieved using a rigorous feedback cycle, testing, and ongoing finetuning, supported by thorough research and development activities.

Monster Jam trucks are currently fitted with BKT tyres that are nearly 1.7 meters high and weigh 211 kilograms. These tyres are kept at an inflation pressure of about 1.6 bar to ensure several abilities and benefits, such as shock absorbing when landing after jumps and stunts as well as increasing the footprint to improve traction and reduce slippage.

Agricultural and Industrial Vehicles

These innovative solutions, which were originally designed for Monster Jam trucks to enhance their performance, can now be successfully transferred to optimise the performance of agricultural and industrial vehicles. What has been designed to meet the extreme challenges of Monster Jam competitions can now be adapted to improve tyres that are used daily in all Off-Highway applications, thus bringing tangible benefits to operators.

Dilip Vaidya, BKT President and Director of Technology says: “I am proud to say that our relentless commitment to research and development enables us to conceive and produce cutting-edge tyres that are specifically designed for Monster Jam and also able to successfully tackle any challenge off the road. At BKT, it is a top priority to make sure that our customers receive outstanding products of excellence. We constantly strive to exceed all expectations, providing tyres that stand out for performance and reliability on any type of terrain and in any condition.”

Rajiv Poddar, Joint Managing Director of BKT says: “We are excited to celebrate the 10th anniversary of our partnership with Feld Motor Sports and Monster Jam! For us, Monster Jam represents much more than just an event; it is an exciting adventure in the world of motorsports, where BKT is by the side of fans in every corner of the world. […] This partnership is our way of being close to them even during their leisure moments, letting them experience unforgettable thrills along with their families.”

Presence and Visibility

The 10-year partnership with Feld Motor Sports has enabled BKT to consolidate its presence and visibility in the world of off-road sports, thus adding to promoting the brand internationally.

Juliette Feld Grossman, Chief Operating Officer at Feld Entertainment explained “We have worked closely with BKT to create optimal tyres for Monster Jam so that we can deliver the absolute best performance for our fans worldwide.”

Bill Easterly, Vice President of Fleet Operations/Development at Monster Jam: For more than a decade and growing, BKT and Monster Jam have partnered to produce technologically advanced Monster Jam truck tyres specifically designed to withstand the gruelling punishment of the tremendous forces applied during our competition. With the unprecedented extension of our partnership, we will continue to advance our leadership in the global monster truck industry together. BKT and the Monster Jam development team will continue to develop new tyre technology to ensure the safety and well-being of our drivers while advancing the performance of Monster Jam.”

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