Breaking NewsBusiness NewsLatest NewsPremium

Apollo Sales Progressing Positively with Dealer and Controlled Distribution Strategy

Apollo Tyres Dealer and Controlled Distribution Strategy
4 years ago, at the CV Show, Apollo Tyres entered the truck and bus tyre sector with a unique digital marketing approach as the company became the first manufacturer to sell its truck and bus tyres via a dedicated website. 4 years later, Apollo Tyres are moving forward in the truck and bus sector but with a different approach to one that was originally envisaged. Karl Naylor, the Country Manager UK for Apollo Tyres and Steve Miller, the UK Truck and Bus Radial Tyres Manager virtually met up with Commercial Tyre Business to talk about the manufacturer’s strategy for the TBR market as of 2021,...

Exclusive content

This content is for subscribers to Commercial Tyre Business.
If you would like to support our independent coverage of the truck and agricultural tyre sector, you can subscribe to by clicking the subscribe button below.


News by date

The Latest

Subscribe to our newsletter and receive a section of articles every weeks

Commercial Tyre Business
You May Also Like