Mitas enters the Chinese agricultural tyre market with nearly a century of expertise, proven technology and a commitment to reliable performance.
Official Launch of Mitas at CIAME 2026
Mitas officially launched its agricultural tyre offering in the Chinese market at CIAME 2026, the China International Agricultural Machinery Exhibition. A dedicated brand ceremony, held on October 27 at the National Exhibition Centre in Tianjin, brought together customers, partners and industry representatives to introduce the brand and its offering for Chinese agriculture.
The commercial launch brings an established international tyre brand to Chinese customers. With nearly a century of tyre-making expertise and long-standing relationships with farmers and equipment manufacturers worldwide, Mitas offers a proven foundation of agricultural know-how, technology and reliability.
As Chinese agriculture moves toward more advanced, higher-horsepower machinery, tyre technology plays an increasingly important role in translating machine power into effective field performance. The growing adoption of radial tyres and advanced technologies such as VF and PFO reflects rising demand for solutions that support productivity, efficiency, and soil protection.
Mitas Brings Proven Tyre Technology for Chinese Farmers
“Entering the Chinese market means bringing the strength of an established international brand to a new customer base. Mitas combines nearly a century of agricultural expertise with proven tyre technology and a clear focus on dependable performance.”
“Our ambition is to establish Mitas as a reliable partner for Chinese farmers, distributors and equipment manufacturers, offering solutions that help them get the most from their machinery”, said Roberta D’Agnano, Global Marketing Director, Mitas at Yokohama TWS.
With its commercial launch at CIAME, Mitas brings Chinese agriculture a new choice backed by established international expertise. The brand focuses on building lasting relationships and delivering reliable tyre solutions that meet customers’ operational needs.
Showcasing the HC 2000 and SFT CHO
At CIAME 2026, Mitas showcased its agricultural expertise at its dedicated booth with the HC 2000 and SFT CHO. The HC 2000, a VF (Very High Flexion) tractor tyre, combines high load capacity at low inflation pressure with efficient traction and reduced soil compaction, thanks to its large contact area and effective load distribution.
The SFT CHO, developed for demanding cyclic-load applications, combines high load capacity with low inflation pressure and a large footprint for gentle ground handling. Together, the two products reflected Mitas’ commitment to proven technology and high-value performance for modern agriculture.
Mitas to Build Long-Term Partnerships in China
Looking ahead, Mitas will continue to develop its presence in China by working closely with equipment manufacturers, distributors and farmers, gaining deeper insight into local applications and supporting the evolving needs of Chinese agriculture.
This approach reflects the local agricultural machinery industry’s emphasis on closer cooperation, application development, and solutions tailored to different regional farming requirements.
Backed by generations of expertise and driven by the opportunities ahead, Mitas is ready to write its next chapter in China.
