At IAA Transportation 2026, Prometeon Tyre Group presented its latest products, services and digital solutions for commercial vehicles, with a key focus on SuperFleet and ZF SCALAR.
Prometeon Products and Solutions
Prometeon presented SuperFleet, its integrated programme for fleets that combines tyres, services, a support network and digital solutions to help transport operators improve efficiency, reduce total cost of ownership and support sustainability goals.
A key focus of Prometeon’s presence at IAA Transportation 2026 was the collaboration with ZF SCALAR, the digital fleet orchestration platform from ZF Group. Developed for commercial vehicle fleets, SCALAR connects trucks, trailers, team and processes in real time, which helps operators simplify fleet management while supporting faster planning, smoother execution and safer transport. SCALAR provides improved visibility of fleet operations, a live overview of vehicle health and data-driven insights to help operators make decisions at the right time.
Gökce Şenocak, CEO Greater Europe Region at Prometeon Tyre Group, stated: “IAA Transportation is the ideal venue to demonstrate that Prometeon is not only a tyre manufacturer, but also a global partner for fleets. With SuperFleet, we offer a comprehensive ecosystem that integrates products, services, expertise and digital solutions to support customers in improving operational efficiency and reducing their total cost of ownership. The collaboration with a technology partner like ZF confirms the value of our approach: we believe in collaboration between complementary skill sets to develop increasingly comprehensive solutions and create additional value for our customers.”
Benoit Dessart, Head of Business Line Digital Solutions of ZF Aftermarket, commented: “Today’s fleets need open, intelligent and connected solutions. The collaboration with Prometeon stems from a shared commitment to support operators in making increasingly data-driven decisions, integrating complementary expertise to enhance efficiency, sustainability and operational continuity. We are delighted to be present together at IAA Transportation to showcase the value of this approach.”
Prometeon also presented its Serie 02 range, designed to meet various needs in transport applications, from regional and long-haul operations to the coach sector.
Special guest at the stand was Martin Macík Jr., a two-time Dakar winner, driver for the MM Technology Factory Team and Prometeon brand ambassador. Macík races on Prometeon tyres in extreme conditions and actively contributes to their development by sharing his racing experience and feedback, supporting the company’s ongoing innovation process.
