Bridgestone will showcase its fleet-efficiency portfolio at RTX 2026, helping operators cut costs, improve performance and meet sustainability goals.
Unlocking Hidden Savings at RTX
Bridgestone urges commercial fleets seeking significant annual savings to visit its stand at this year’s Road Transport Expo (RTX). Here, it will unveil a revolutionary price comparison tool for the first time.
Exhibiting on stand G51 in Hall 2 from June 30 to July 2, using real data and identifying opportunities to demonstrate how fleets can uncover hidden savings through their Total Cost of Ownership (TCO) Calculator. Operators use the solution to build a business case from real data and identify where they can improve efficiency.
New TCO Calculator Helps Fleets Build a Business Case
Visitors to the stand will also be able to speak to Bridgestone’s commercial sales team to see the calculator in use. They’ll also learn about the company’s premium tyres, Bandag retread solutions, Fleetcare and Webfleet offerings.
Bridgestone’s TCO Calculator enables fleet operators to build their own business case. It does this by using real operational data, providing a clear picture of where efficiencies can be achieved. Visitors to the stand will also be able to speak to Bridgestone’s expert sales team to explore how the company’s solutions can be tailored to their specific applications and requirements.
With fuel costs, operational efficiency and sustainability remaining high on the agenda for fleet managers, Bridgestone believes there has never been a more important time to take a holistic approach to fleet performance.
Ecopia and Duravis Tyres Drive Efficiency Gains
Visitors to the stand can explore Bridgestone’s latest Ecopia tyre range, including the Ecopia ENLITEN line-up. This new range delivers the best-in-class fuel efficiency and reduced operating costs. Alongside this, Bridgestone engineered its Duravis range to maximise mileage and reduce premature removals, helping fleets extract more value from every tyre.
Bandag’s hot- and cold-retread solutions will also take centre stage. Delivering a like-for-like second life to Bridgestone’s premium truck and bus tyres, the retread offering enables fleets to maximise casing utilisation, extend asset life, and embrace a more sustainable circular economy without compromising performance.
Tailored Solutions for Every Fleet
David Almazan, Head of Region and Commercial Business Unit Director, said: “Fleet operators are under constant pressure to reduce costs while maintaining performance, compliance and sustainability targets. That’s why we’re bringing together the full breadth of our commercial offering at RTX.
“Every fleet is different, which is why we encourage operators to use our TCO Calculator to understand where the biggest opportunities lie for their own business. Combined with the expertise of our sales team, it allows us to create tailored solutions that address the unique challenges faced by each customer.
“Whether it’s reducing fuel consumption through Ecopia, increasing mileage with Duravis, extending tyre life with Bandag retreading or unlocking operational efficiencies through Fleetcare and Webfleet, we have a complete package designed to help fleets lower their total cost of ownership.”
Fleetcare and Webfleet Deliver Connected Fleet Management
Bridgestone will also be showcasing Fleetcare, its integrated fleet management solution. It combines premium tyres and services with Webfleet, Europe’s leading fleet management platform.
Webfleet will showcase its latest innovations, including Fleet Advisor. Fleet Advisor is an AI-powered assistant that delivers faster, data-driven fleet insights. What’s more, visitors will also be able to learn more about Webfleet’s expanding OEM.connect programme, which enables compatible vehicles to connect directly to the platform without additional hardware.
Together, the technologies help operators improve efficiency, strengthen compliance, enhance driver safety and make better-informed decisions.
Almazan added, “What makes Bridgestone unique is the way our solutions work together. We can help fleets save fuel, maximise tyre life, reduce downtime, improve visibility and support sustainability goals through a single trusted mobility partner.”
Bridgestone and Webfleet will showcase their latest fleet solutions on stand G51 in Hall 2 throughout RTX 2026.
