Mitas and Halfords Commercial Fleet Services (HCFS) will showcase a range of agricultural tyre solutions designed to support productivity, efficiency and soil protection at the Royal Norfolk Show 2026, taking place on 24–25 June at the Norfolk Showground in Norwich.
Mitas and HCFS Solutions
The two companies will bring together Mitas’ latest tyre technology with HCFS’s industry expertise, demonstrating solutions for tractors, trailers, implements and handling equipment. Visitors will have the opportunity to discuss tyre performance, fitment options and how the latest developments can help farmers manage increasing machinery demands while maintaining operational efficiency both in the field and on the road.
A key highlight of the display will be the new Mitas VF 710/75R42 GRANTERRA, the first size in Mitas’ new tyre range developed for high-horsepower tractors. Featuring VF PFO technology, a new tread design and reinforced carcass construction, GRANTERRA has been engineered to deliver enhanced traction, improved stability and reduced soil compaction for demanding agricultural applications.
Also featured will be the VF 480/80R46 HC2000, a high-performance tractor tyre designed to operate at lower inflation pressures while carrying increased loads. Its larger contact area improves traction efficiency and minimises soil impact, while Mitas’ Hexa-Core technology supports durability and secure rim fitment under challenging operating conditions.
For trailer and implement applications, visitors can explore the VF 560/60R22.5 AGRITERRA ULTRA Soil Protector and 560/60R22.5 AGRITERRA ULTRA. Developed for modern agricultural equipment, both tyres combine high load capacity with reduced soil compaction, helping operators protect ground conditions while maintaining transport efficiency.
Completing the line-up will be the 600/70R30 SFT, one of Mitas’ established high-performance tractor tyres, designed to provide strong traction, flotation and ride comfort across demanding field conditions.
David Miller, Sales Director UK & Ireland at Yokohama TWS, commented: “Farmers are increasingly focused on balancing productivity with long-term soil health. The Royal Norfolk Show provides an excellent opportunity to discuss how the latest tyre technology can help achieve both objectives, whether that’s through VF technology, improved flotation or increased load-carrying capacity.”
The Royal Norfolk Show remains an important meeting point for the agricultural sector, allowing Mitas and HCFS to engage directly with farmers and contractors and demonstrate how advanced tyre solutions can support more efficient and sustainable farming operations.
