TIA Tyres has been appointed as the official UK wholesale partner for Yokohama’s truck and bus radial (TBR) tyre range.
Strategic Partnership for Growth
Yokohama has taken a significant step in strengthening its position within the UK commercial vehicle tyre sector by appointing wholesale specialists TIA Tyres as the Authorised UK Wholesale Distributor for its expanding truck and bus radial range.
For both companies, the partnership represents a strategic alignment built on a shared ambition and commitment to delivering reliable commercial tyre solutions supported by consistent national availability.
The appointment marks a major development in TIA Tyres’ continued focus on growing its commercial wholesale operation. TIA Tyres already serves dealers nationwide with a broad portfolio of tyres for all budgets and applications. The addition of Yokohama’s TBR range provides customers with premium, high-performance tyres at exceptional value.
Premium Tyre Range and Features
Yokohama’s range includes the 124R steer, 704R drive, and RY357 trailer tyres. Perfect for regional use on all axles. With a rich motorsport heritage, Yokohama designs its tyres to maximise mileage while enhancing wear performance and durability.
Mutual Confidence and Market Impact
Speaking on behalf of TIA Tyres, Commercial Director Geoff Priest said, “This partnership is a proud moment for us. Yokohama’s TBR range has already shown what it can do in the market. And when you combine that with the brand’s long history of high-performance engineering, it gives our dealers real confidence in what they’re supplying to their customers. We’re looking forward to working together closely.”
Yokohama has expressed equal confidence in TIA Tyres’ capability to support the expansion of its commercial range. Commenting on the partnership, Andrea Manenti, Managing Director of Yokohama UK, said, “Our TBR range is showing outstanding performance and establishing new standards for multiple applications, providing reliability and improved cost of ownership for our customers.”
“We are excited to partner up with a specialised company such as TIA, with whom we share the same values in terms of customer focus, passion for product and trust.”
The collaboration between TIA Tyres and Yokohama aims to establish Yokohama as a frontrunner in the TBR landscape. It combines TIA’s extensive dealer reach with the trusted quality and engineering of Yokohama’s products.
