Episode 6 of CTB Tyre Talk features an industry on-site interview with Thomas Wohlgemuth, Managing Director of Prinx Chengshan Europe GmbH, recorded at Agritechnica. He discusses the company’s ambitious plans for the agricultural sector, including a major launch scheduled for The Tire Cologne. Thomas also addresses the ongoing EUDR saga and the company’s compliance status, outlines significant product developments for the TBR and OTR sectors, and explains the strategic positioning of the Prinx brand as their flagship. Additionally, he shares insights into their retreading strategy through a partnership with Marangoni and future marketing plans involving truck racing.
Watch Episode #6 of CTB Tyre Talk Now
Sixth episode of CTB Tyre Talk is only a few clicks away over on YouTube
Chapters:
0:00 Introduction to Episode #6 at Agritechnica
0:55 Agri Sector Plans & The Tire Cologne Launch
2:31 Brand Strategy: Positioning Prinx as the Flagship
5:58 European Market Performance & Recruitment Drive
10:12 The Importance of Building Team Culture
12:12 The EUDR Saga: Being Prepared Despite Delays
16:19 New TBR Line & Completing the Product Range
21:18 Marketing Strategy: Truck Racing Sponsorship & Rebranding
24:00 Retreading Strategy & The Marangoni Partnership
29:40 Future Vision for Prinx Chengshan
30:46 Conclusion to Episode #6 of CTB Tyre Talks
