At Agritechnica 2025, Continental and GRANIT PARTS officially signed a strategic partnership, with a goal to provide agricultural dealers and workshops with easy, direct access to replacement parts, further strengthening Continental’s presence in the agricultural sector.
About the Partnership
“Together with GRANIT PARTS, we are consistently implementing our aftermarket strategy. We offer a broad OE-quality portfolio and work closely with distributors to simplify replacement parts supply,” says Rodrigo Maia, head of distribution for ContiTech’s European industrial business.
Continental and GRANIT PARTS are bringing Continental’s OEM expertise to the aftermarket with a comprehensive range of rubber and polyurethane products, including round baler belts, thermoplastic hoses, AGRIDUR V-belts for harvesters and conveyor belts for bulk handling.
“The success of a farmer’s season should never depend on a single part. That’s why we ensure our components are durable and available exactly when needed,” adds Maia.
Closer to Customers
Through its partnership with GRANIT PARTS, Continental is strengthening its presence in the agricultural sector and simplifying replacement parts supply. “The collaboration with Continental enables us to further expand our premium offering and provide our customers with an even wider selection of high-quality spare parts. What’s particularly impressive is the diversity of the Continental portfolio – it’s truly unique in this form,” says Klaus Niemeier, Member of the Board for Strategic Purchasing and Product Management at GRANIT PARTS.
Together, Continental and GRANIT PARTS offer dealers a complete product range from a single source. Dealers benefit from simplified procurement and a wide variety of options. For dealers and workshops, this means improved availability, reduced maintenance effort, and reliable products – even under the toughest operating conditions.
