Prometeon Tyre Group wins ‘Tyre Manufacturer of the Year’ at the 2025 NTDA Awards. Innovation, sustainability, and customer partnerships are the key factors that sealed the deal on the prestigious award.
Tyre Manufacturer of the Year 2025 Title Awarded at NTDA Awards
Prometeon Tyre Group UK & Ireland is celebrating after the NTDA named it ‘Tyre Manufacturer of the Year’ at the 2025 Annual Dinner and Awards on 9th October in Milton Keynes.
The award is widely regarded as the most prestigious accolade in the UK tyre industry. It recognised Prometeon’s exceptional progress, innovation, and commitment to sustainability since entering the UK market in 2018.
In just seven years, Prometeon has established itself as a significant player in the commercial tyre sector. It has now gained a double-digit market share in the UK truck tyre sector and is partnering with some of the country’s most respected fleet and transport operators.
The judges commended Prometeon’s focus on innovation, product reliability, and sustainability, underpinned by strong customer relationships and a high-performance culture. The company’s UK-based SuperTruck network, launched in 2023, has strengthened its national coverage and fleet support. Additionally, its Pro Retread lifecycle solution helps operators reduce environmental impact and total cost of ownership.
Prometeon’s People, Passion, and Performance Drive Award-Winning Success
Steve Tift, Managing Director of Prometeon Tyre Group UK & Ireland, said, “Winning the Tyre Manufacturer of the Year Award is a huge honour and an incredible moment for everyone at Prometeon. To be recognised by the NTDA – and by our peers in the industry – is a testament to the passion, expertise, and dedication of our people.”
“From being virtually unknown in the UK to now standing shoulder to shoulder with the industry’s biggest names, this award shows how far we’ve come. Our focus has always been on our customers, our people, and doing things the right way – and that’s what drives our continued success,” he added.
Prometeon specialises exclusively in industrial tyres, serving transport, agriculture, and off-the-road sectors worldwide. With 8,000+ employees, 25 countries, and four R&D centres, the company prioritises people, performance, and sustainability. This highlights its mission to continue to innovate in building a smarter, more responsible future for mobility.
Prometeon Leads the Way in Sustainability and Responsible Mobility
The NTDA also shortlisted Prometeon for the Environmental & Sustainable Solution of the Year Award, recognising its substantial progress on sustainability. The company has cut greenhouse gas emissions by 35.8% since 2016, recovered 98% of waste, and targets net-zero by 2040. Morningstar Sustainalytics has validated all these achievements with a Low Risk ESG rating.
The NTDA honour marks an essential milestone in Prometeon’s journey. From a challenger brand to a recognised leader in innovation, sustainability, and customer partnership across the UK tyre industry.
