Prometeon has celebrated a significant moment in the history of one of its longest-standing customers, Brit European, which is marking 100 years in business.
A Special Ceremony
As a token of appreciation and recognition of this milestone, Prometeon Managing Director Steve Tift presented a bespoke model truck—replicating Brit European’s striking golden anniversary livery—to Brit European MD Graham Lackey in a special ceremony at their headquarters.
Prometeon and Brit European partnership has existed for more than 30 years, and the event captured the spirit of celebration and mutual respect that has defined the partnership built on shared values, collaboration and trust.
Founded in 1924 as Carmans Transport, Brit European began with a single horse-drawn tanker collecting milk from farms in Cheshire. Today, Brit European is one of the major European transport players, employing hundreds of people and operating technologically advanced equipment on UK roads.
The company has showcased four specially liveried gold trucks across the country this past year, inviting the public to “Spot the Golden Truck” at events and on social media.
Steve Tift, MD of Prometeon UK & Ireland, commented: “This is more than just a celebration of a business anniversary—it’s about honouring a shared journey. Brit European has been with us through decades of evolution, and we’ve stood by them too, through industry shifts, brand changes, and innovations. The relationship we have is one of the purest partnerships I’ve seen. This model truck is a small gesture, but it represents something much bigger—trust, longevity, and mutual respect.”
Graham Lackey, MD of Brit European, added: “Being in business for 100 years is no small feat, particularly in the transport industry, which is constantly evolving. Our relationship with Prometeon has been integral to maintaining the high standards we pride ourselves on. Their attention to detail, proactive service, and genuine understanding of our needs are what keep us coming back.”
The company highlighted Prometeon’s proactive approach to fleet support, with regular audits and operational insight ensuring tyre performance and safety across its fleet. These help identify potential issues early, enabling swift corrective action and enhancing both safety and cost-efficiency.
Paul Birch, Fleet Engineer at Brit European, said: “Prometeon’s input and audits are second to none. Their team helps us spot issues early—whether it’s tracking, pressure, or general wear—and they’re always focused on preventing problems before they start. It’s clear they care about the long-term success of our fleet, not just supplying tyres.”
This hands-on approach is exemplified by Gary Lane, Prometeon’s Fleet Development Engineer, whose long-standing relationship with Brit European reflects Prometeon’s broader ethos of partnership and customer focus. Lane added: “It’s been a privilege to work alongside Brit European for many years. Their openness and collaborative spirit have made it possible to develop a truly effective support model.”
