In the first in our series of short video reviews from the 2026 Tire Cologne trade show in Germany, we report from the Westlake stand, featuring prominent branding for Arsenal Football Club as the backdrop. Our discussion was with Andrew Reitzner, UK Country Manager for Westlake and ZC Rubber, who introduced Westlake’s brand new range of truck tyres featuring the company’s innovative WTR Pro technology, explaining why it’s so ground-breaking and what the new range means for Westlake’s market position. He also outlined the company’s developing relationship with distributor International Tyres.
Episode #1 of CTB: Video Insights is Now Available on YouTube!
Watch this quick highlight video to hear all about Westlake’s groundbreaking WTR Pro truck tyres and their developing relationship with International Tyres.
Chapters:
0:00 Introduction to Tire Cologne 2026 Video Series
0:43 Andrew Reitzner, Westlake UK Country Manager, Unveiling the WTR Pro Truck Tyre
1:07 Building on WTR1 Casing Success & European Fleet Experience
1:33 Technology Advancements: Wider Tyre & Deeper Tread
2:12 Repositioning Westlake TBR in the UK Market
2:39 Strategic Partnership with International Tyres & Joint Marketing
3:38 Global Positioning of Westlake within ZC Rubber Group
4:06 Competing with Premium Manufacturers & Cost-Per-Kilometre for Hauliers
5:27 Future Expansion: Previewing the WDR Pro Drive Axle Tyre Range
6:07 Celebrating Arsenal Football Club Premier League Sponsorship Success
6:28 Looking Ahead to the Road Transport Expo (RTX) at Stoneleigh
7:10 Conclusion & Upcoming Video Insights
