At the beginning of the season, Toyo Tires became an official partner of the Italian Athletics Federation, supporting the development of athletics in Italy in addition to its European athletics partnership.
Toyo Tires Become FIDAL Partner
“The more than two hundred thousand athletes represented by FIDAL are very different in terms of sport and level of success. Nevertheless, they share the goal of promoting and celebrating performance. “This is the ideal environment for Toyo, because we also have many different people working ambitiously to produce products for peak performance,” said Fabio Merli, President of Toyo Tire Italia.
FIDAL unites over 200.000 athletes and coaches across 2,800 clubs and organizes international championships, such as the Golden Gala. In each case athletes and clubs challenge themselves to compete at the highest level “As an official partner, Toyo is also recognized for challenging itself to grow and to compete. The Runcard, which is obligatory for all runners of official marathons in Italy, means that a huge number of Italian amateur athletics enjoy a connection to the official federation” adds Mike Rignall, Senior Marketing Manager Europe of Toyo Tires.