For the first time, Sailun has entered the top 10 most valuable tyre brands in the world, achieving a historic triple.
Growth Ambitions For Sailun
Even in challenging economic conditions, the Sailun Group continues to demonstrate its growth ambitions, robustness, and dynamism. The Sailun brand is growing and gaining value.
Founded in 2002, Sailun has become the 10th largest tyre manufacturer globally and recently secured 10th place in the 2025 European Auto Bild summer tyre test. This performance places Sailun alongside long-established manufacturers from Europe, the USA, and Japan.
The tyre company has now also climbed further up the rankings of the world’s strongest and most valuable tyre brands. According to the latest data from Brand Finance, the world’s leading brand valuation authority, Sailun has once again moved up one place (10th) in the rankings of the latest Brand Finance Report 2025 and is now in the top 10 most valuable tyre brands in the world. As in the previous year, Sailun’s brand value recorded growth and rose to over 905 million US dollars (811 million Euros) – an increase of 13%.
Smart Brand Positioning
The report also confirms Sailun’s “smart” brand positioning, which is based on consumer insights, product features, sustainability, and technology factors like the proprietary EcoPoint3 technology. The evaluators awarded high scores, particularly for sustainability, awareness, trust, and perceived value for money.
These are ideal conditions for further investments in markets, research and development, and people, which will enable the company to continue to offer customers worldwide innovative, intelligent, and sustainable tyre technology at an attractive price-performance ratio and not only consolidate but further expand its competitive strength in the industry.
Jane Liu, Chairwoman of the Sailun Group, commented,
“We are very proud to achieve a historic triple: Sailun is a TOP 10 tyre manufacturer worldwide, Sailun tyres have entered the TOP 10 of Auto Bild’s European tyre tests, and we are now recognised as a TOP 10 most valuable tyre brand worldwide. This reflects not only our technological lead and our consistent investment in research and development, but also the passion, commitment and expertise that all our employees put in every day to achieve our founder’s goal of ‘making great tyres’.”
