Making its Agritechnica debut, Rubber King Tyres launched a full agricultural range and signalled major ambitions for growth in the European market.
Rubber King Tyres Unveils New Agri Range at Agritechnica 2025
Agritechnica is all about firsts, and Indian tyre manufacturer Rubber King was at the prestigious farm tech event for the first time, presenting their agricultural tyre range: Aviator, Arouba, Floatstar and Agrotrail. It’s a significant step for Rubber King. It marks its official entry into the agricultural tyre segment, with strong ambitions in the European market.
Rubber King has been around since the early 80s and has been growing their world tyre contribution for over 40 years, so it’s no surprise their global catalogue features 300 SKUs across bias and radial tyres. With four state-of-the-art manufacturing facilities across Ahmedabad, in the Indian state of Gujarat, Rubber King has strong roots in agricultural, material handling, road construction, OTR, mining, and port tyres, giving it a solid foundation for credible global reach and a diverse portfolio.
Having a solid footing in all of these tyre sectors allows Rubber King to comfortably position itself in the European tyre market, with distributors in Germany, Italy and France. The company is currently targeting more countries for future distribution.
What’s more, Rubber King isn’t just about tyre innovation; they’ve been at the forefront of manufacturing premium inner tubes for over a decade. They can provide a complete package for flaps, inner tubes and tyres, giving them a USP that not all commercial tyre companies can offer. With their breakthrough into the agricultural sector and a strong foundation in commercial tyres, Rubber King is certainly living up to its royal name.
Full-Scale Agri Range Built on 40 Years of Tyre Engineering
It’s only recently that Rubber King has entered the agricultural tyre sector, so they needed to land on their feet from the start. Agritechnica was the perfect platform to present their agricultural tyres, as it is the world’s leading trade fair for agricultural technology and innovation.
Every tyre brand has one flagship product at Agritechnica. And for Rubber King, it was their Aviator range, developed in sizes 35-40. It’s already delivered a strong performance in the US and EU markets and received a great response from attendees at Agritechnica, with many end users showing interest, especially in its design and tyre pattern.
Aruba, another of Rubber King’s strong contenders, is a bias-farm tyre-rear tractor tyre, available in 19 sizes. With wear-resistant, cut- and chip-resistant variants, this Rubber King Arbua range looks like a solid option in the agricultural tyre market.
Advanced Product Development for Europe
Besides the Aviator and Aruba ranges, Rubber King also has plans underway to launch their VF and IF tyre ranges. The manufacturer revealed to Commercial Tyre Business that this tyre portfolio is “in development” and that they “plan a commercial launch in Q3 next year at The Tire Cologne 2026”. Product innovation and development don’t stop there, though, as the manufacturer also disclosed that it will roll out its flotation and road radial tyre range by the end of 2026.
Product development isn’t the only focus for Rubber King at the moment; the manufacturer is also zeroing in on OEM compliance, with a specific focus on OEM contracts for its solid tyre range. At the time of publication, the manufacturer is investigating the OEM deliverables for agricultural tyres, including the key sizes and SKU requirements for the farming industry.
A Brand on the Rise
Last year, Rubber King participated in Tire Cologne, EIMA, and LAMMA, further strengthening its focus as an international player in the agricultural and industrial tyre sectors.
Now, with their participation at Agritechnica and their momentum in Europe, Rubber King is poised to make inroads there. With a complete growth vision for the agricultural sector, full product innovation, and a commitment to OEM standards, Rubber King is poised to become a significant player in both the agricultural and industrial tyre sectors.
