Goodyear announced the launch of the new KMAX GEN-3 truck tyre range, elevating one of its most bestselling products to the next level by building on the proven performance of the current generation.
New Generation
The Goodyear KMAX GEN-3 is highlighted for the improved mileage compared to its predecessors, alongside improved traction, while also offering up to 13% improved rolling resistance and being made with at least 40% sustainable materials. With a strong focus on reducing Total Cost of Ownership, the new Goodyear range helps drive reduced operational costs, with yearly fuel savings that can go up to 1,236€ per vehicle.
Goodyear KMAX GEN-3 lineup is highlighted for the significant step forward in lowering rolling resistance while ensuring the highest mileage and performance within the KMAX range. This helps more fleets to switch to fuel-efficient tyres — without compromising on traction or durability.
The new Goodyear KMAX GEN-3 lineup includes the KMAX S GEN-3 for the steer axle, the KMAX D GEN-3 for the drive axle, and the KMAX T GEN-3 for the trailer axle. Each tyre is designed to deliver improved mileage, now with enhanced efficiency compared to its predecessor, thanks to reduced rolling resistance — supporting fleet performance across long haul, regional, and urban routes.
“With Goodyear KMAX GEN-3, we have taken a range known by our customers for its outstanding mileage and improved fuel efficiency without compromising performance, enabling our customers to confidently face their daily challenges,” said Xavier Fraipont, Vice President Commercial PBU EMEA at Goodyear. “By combining innovative tread compounds, EV readiness, and digital traceability, this range helps our fleet customers reduce further operating costs while moving toward more sustainable transport solutions.”
Innovation and Efficiency
All Goodyear KMAX GEN-3 tyres feature Ecoready Technology, meaning they’re made with more than 40% sustainable materials. The new range consists of Rice Husk Ash Silica (RHAS), with its sustainable content attributed through the Mass Balance approach. The new tyres also come with integrated RFID tags, which allow precise digital tyre identification, simplifying connectivity with fleet tyre management and tracking systems.
Steer and Drive tyres from the new lineup are manufactured with a full silica tread cap compound, which helps long-term durability by increasing resistance to abrasion while maintaining a low running temperature, contributing to lower rolling resistance and fuel consumption.
The steer and drive tyres in the range are also Electric Drive Ready, which means they’re suitable for diesel, hybrid, and electric vehicles. With enhanced load capacity and higher tread stiffness, the tyres are designed to handle the added weight and torque of EVs, while supporting extended battery autonomy through lower rolling resistance.
“By helping to reduce the total cost of ownership, Goodyear KMAX GEN-3 exemplifies our continuous commitment to evolving premium products that meet real-world fleet needs — delivering proven mileage performance with up to 13% improved rolling resistance, supporting measurable fuel savings and helping to possibly reduce CO₂ emissions for fleet operators,” – adds Maciej Szymański, Marketing Director Commercial PBU EMEA at Goodyear.
