THE TIRE COLOGNE 2026 will launch a new format of The Global OTR Conference. It will spotlight the off-the-road tyre segment with a focus on innovation, sustainability, and international knowledge exchange.
THE TIRE COLOGNE (TTC) Continues to Grow in 2026
THE TIRE COLOGNE will host a new Global OTR Conference format for the first time. This event will focus on the off-the-road tyre industry, highlighting innovation, sustainability, and global knowledge exchange. By focusing on the OTR segment, which is becoming increasingly important worldwide, TTC is creating new synergies.
Designed as an innovative and interactive format of The Global OTR Conference, the focus here is on innovation, knowledge exchange, sustainable life cycle management and networking. This makes the trade fair a place where expertise meets vision. Sessions on the TIRE Stage will highlight topics shaping the industry’s future, including innovation, resource efficiency, safety, and sustainability.
Shaping the OTR Future Through Innovation and Sustainability
“The fact that this format of the Global OTR Conference will take place at THE TIRE COLOGNE in the future is a strong signal of the international relevance of our trade fair,” says Ingo Riedeberger, Director of THE TIRE COLOGNE.
“The conference creates a stage on which we can shape the future of the tyre industry together – with a passion for innovation and a commitment to sustainability. This also applies to the important off-the-road segment.”
Koen Vandermeersch, Managing Director of 102psi, also emphasises its importance, “The Global OTR Conference sees itself as a platform that takes an in-depth look at current and future challenges facing the industry. The cooperation with THE TIRE COLOGNE offers a unique opportunity to raise the profile of this important segment in a very international environment.”
THE TIRE COLOGNE is more than just a trade fair. It is the meeting place for the global tyre community. The integration of The Global OTR Conference shows how the industry can share knowledge and drive innovation. Additionally, it also helps develop sustainable strategies for the future.
