BKT has started a new edition of its BKT Tour called the Euskadi Roadshow, which accompanied fans throughout three LALIGA football matches in the Basque Country in Spain.
The New BKT Tour
BKT was joined by the Deutz-Fahr tractor, provided by SDF, on this tour, specifically a Deutz-Fahr 7250 TTV fitted with BKT Agrimax tyre range.
The tour began in San Sebastián on the occasion of the Real Sociedad de Fútbol and FC Barcelona match, and later landed in Vitoria-Gasteiz for the encounter between Deportivo Alavés and Real Betis Balompié. The third and final stage was held in Bilbao, on the day of the Basque derby between Athletic Club and Real Sociedad.
“Our relationship with SDF is a well-established collaboration, and their presence by our side with one of their DEUTZ-FAHR tractors is a confirmation of a relationship based on trust, shared vision, and mutual commitment to the agricultural sector. Through the BKT Tour, in addition to celebrating the bond between fans and territory, we wanted to emphasise the synergy that ties us to tractor manufacturers, in this case SDF, enhancing a partnership that can generate value in every aspect,” commented Lucia Salmaso, Managing Director, BKT Europe.
“It was a real pleasure to seize the opportunity offered by BKT, with whom we have a long-standing and established cooperation. This initiative has allowed us to sow and spread our values among the fans who follow the world of football.” — stated Alessandro Maritano, Chief Commercial Officer, SDF. “Participating in the BKT Tour allows us to approach a new context, bringing in the excellence of our tractors through the powerful and efficient DEUTZ-FAHR 7250 TTV customised with BKT.”
Fans had a chance to take pictures with the LALIGA trophy, customised for each fanbase. They also had the chance to play the BKT challenge and meet club legends for photos and autographs, including Xabi Prieto in San Sebastián, Manu García in Vitoria-Gasteiz, and Iker Muniain in Bilbao.
