Apollo Tyres is implementing a new Truck and Bus Radial (TBR) tyre production strategy, with a goal to increase the variety and volume of products available to fleets and operators across Europe. The move will allow the company to expand its portfolio of TBR tyres, and by the end of 2026, it will encompass up to 80% of all formats and sizes required by Europe’s diverse truck and bus market.
New Production Strategy
Improved product supply for Europe will be facilitated by the relocation of all Apollo Tyres TBR tyre production from Gyöngyöshalász in Hungary to its factory in India. The annual output capacity is 5.5 million units and it already meets the European customers’ quality standards.
The changes will mean that Apollo Tyres will be able to accelerate the expansion of its TBR portfolio in 2026, introducing a range of new trailer and drive tyres, as well as making updates to ranges such as the Apollo EnduRace and Apollo EnduTrax.
To complement its new production strategy, Apollo Tyres has strengthened its European customer support capabilities with the establishment of two new technical service teams. The Product Technical Service department will provide first-line technical support to customers, while the new Field Technical Service team will serve as the technical arm of Apollo Tyres TBR in the region, providing on-site assistance for customers where required, along with product valorisation and working closely with the brand’s account managers and retail partners. Apollo Tyres will also invest further in its European research and development centre in Enschede, the Netherlands.
Yves Pouliquen, Vice President, Commercial EMEA, Apollo Tyres Ltd commented: “Our shift in production strategy marks a major step forward in Apollo Tyres’ ability to serve customers across Europe. By combining advanced manufacturing in India with dedicated R&D, engineering and support capabilities in Europe, we’re ensuring continuous TBR innovation, greater product availability and the standards of service excellence our customers expect.”
