Linglong Tire marked its 50th anniversary with a grand celebration in London and Madrid. These events reflect on its global achievements, honouring partners, and showcasing its commitment to innovation and international growth.
Global Celebration Marks 50 Years of Linglong’s Success
Recently, the first stop of Linglong’s 50th-anniversary celebration was held in London, UK, followed by a further event in Madrid. Nearly 200 distributors from Europe, North America, and Southeast Asia gathered to witness this historic moment across both countries.
“Over the past five decades, we have grown from a local enterprise into a multinational corporation with seven production bases worldwide. This is not only a source of pride for Linglong but also a solid step forward in contributing to the global mobility ecosystem,” said Wang Feng, Chairman of Linglong Tire, in his celebratory speech in London.
Subsequently, Mr Wang reviewed the company’s journey from its inception. He highlighted its rise to a global tyre industry leader in the 50th Anniversary Report.
Additionally, Mr Xu Yongchao, Vice President of Linglong Tire, elaborated on the company’s worldwide layout and performance progress in major global markets, while Andreas, the Technical Director of Linglong Germany, introduced the company’s innovations in tyre R&D and future product plans.
Honouring Partners and Shared Growth
Throughout its 50-year development, Linglong has always believed that win-win co-operation is the cornerstone of sustainable growth. Reflecting this commitment, during the celebration, the company presented four categories of awards to global channel partners, honouring those who have worked alongside Linglong and explored markets together.
Mr Wang stated, “Linglong Tire’s journey would not have been possible without the strong support of our partners. You are Linglong’s most valuable asset.” Numerous distributor representatives took the stage to receive awards and share stories of growing alongside Linglong. Many guests noted that Linglong not only provides high-quality products but also emphasises co-creating value with partners.
Celebrating Excellence Through Sport and Innovation
As a highlight of the celebration in London, Linglong invited its partners to watch the Chelsea vs Brighton match. This conveys the brand’s values through the universal language of sport. The passion and dedication on the field mirrored Linglong’s five-decade journey of striving for excellence. On the sidelines, Linglong’s brand logos shone alongside Chelsea’s exciting match. This showcased deep brand integration and a strategic move by Linglong to align its values with leading international partners.
In Madrid, the organisers invited all guests to visit the world’s top football sanctuary, the Santiago Bernabéu Stadium. They gathered to watch the thrilling match between Real Madrid and VillarrealT. The “Linglong 50 Years” logo shone alongside the glorious halls of Bernabéu, as the brand’s half-century legend resonated with the passion of football. Even more exciting was the live interaction with Real Madrid legend Roberto Carlos, which brought the atmosphere to a climax.
Collaborating with a world-class IP like Real Madrid is a strategic reflection of Linglong’s continuous efforts to deepen its presence in the European and global high-end markets.
From “manufacturing” to “smart manufacturing”, Linglong will continue to increase investment in R&D and innovation, embedding safety, sustainability, and intelligence into its product DNA. From “local” to “global”, the company will deepen its international operations, showcasing the strength of Chinese brands on the world stage.
