Linglong Tire has launched a major advertising campaign at Munich Airport, promoting its Linglong, Crosswind, and Leao Tire brands on 500 baggage trolleys to reach a global audience.
Campaign Highlights
Just in time for the refitting season, Linglong Tire is launching an extensive advertising campaign at Munich Airport. In addition to promoting its core brand, Linglong Tire will now advertise its group brands Crosswind and Leao Tire on 500 baggage trolleys.
Linglong and Crosswind display their current summer, winter, and all-season profiles on branded baggage cars, while Leao Tire showcases its current all-season and summer profiles. The campaign also highlights ongoing football sponsorships and production in Europe.
Strategic Significance of Munich Airport
Last year, Munich Airport was one of the ten busiest airports in Europe, with 41.6 million passengers. With almost 330,000 aircraft movements per year, the airport was number two in Germany and of international importance as a hub airport. Foreign passengers comprise 51% of all travellers, presenting a highly valuable target group for Linglong, Crosswind, and Leao, which the company markets worldwide.
