Laufenn is launching a strategic sales partnership with Küke Reifengroßhandel and Reifen Müller to improve the brand’s presence in the German Market.
About the Laufenn Partnership
With the partnership starting in June, the two companies will focus on the nationwide distribution of Laufenn truck and bus tyres, with a goal to establish the brand in a comprehensive and customer-focused manner in the German market. The cooperation will cover all sales channels, including digital platforms, wholesale solutions, online marketplaces, direct telephone sales and brick-and-mortar retail.
Manfred Zoni, Sales Director and Head of Sales of Truck & Bus Products at Hankook Reifen Deutschland GmbH: “The partnership with Küke and Reifen Müller is an integral part of our strategy to grow in the German commercial vehicle tyre market. Their nationwide presence, combined with a broad spectrum of distribution channels, creates the ideal conditions for bringing our still young brand to a broad customer base in the commercial sector, in addition to the car sector.”
“Laufenn is a partner that impresses in the commercial vehicle sector with a focused portfolio and attractive price-performance ratio,” says André Küke, Managing Director of Küke Tire Wholesale. “Our sales experience and digital presence bring this brand exactly where it is needed: to the customer, quickly and efficiently.”
Jürgen Fischer, Managing Director of Reifen Müller, adds: “Laufenn tyres benefit from Hankook’s many years of expertise and meet the highest safety, reliability, and quality standards at an excellent price. With our established sales channels and market presence, we will ensure that the brand also gains traction in the transportation sector.”
