Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Michelin Gains Olleco Contract
Olleco will transfer its entire truck fleet, as well as cars and light commercials, from a rival manufacturer’s tyres onto Michelin products.
Olleco Switches to Michelin
Olleco has signed a new Effitires contract with Michelin’s Services and Solutions division. The agreement between the two businesses was secured on a joint commitment to sustainability, and a cleaner and greener future for the transport sector.
Having previously run its vehicles on a rival manufacturer’s tyres, the nationwide circular economy business specialising in cooking oil and food waste recovery, which has depots nationwide, will now transition its truck fleet to a combined Michelin new and Remix policy. Its cars and light commercials will also run on Michelin tyres too.
Fitting and maintenance will be carried out by service partners ATS Euromaster and Tructyre, whose mobile technicians are in the process of fitting the tyres across Olleco’s fleet as wear dictates.
Anthony Nolan, Operations Director Supply Collect, at Olleco, says; “We strive to ensure nothing is ever wasted from our customers’ and our own operations. Working with some of the biggest brands in the world, we create closed loops to reduce carbon emissions and minimise waste. A simple swap to a values-aligned supplier like Michelin is just one example of how a small change can make a big difference.”
Before securing the deal, Michelin demonstrated to Olleco how a tailored Services and Solutions contract could help the business reduce its carbon footprint, by cutting CO2 emissions and maximising fuel efficiency, as well as making significant financial savings.
All truck tyres fitted to Olleco’s vehicles will be carefully managed through a multi-life policy with Michelin’s skilled technicians regrooving worn tyres on site once the tread depth reaches 3-4mm, helping to extend each tyre’s life in its most fuel-efficient state. Once the regrooved tyres have worn, they will be retreaded at the Michelin Remix plant in Stoke-on-Trent – a process which saves natural resources, doubles the Michelin casing lifespan and supports UK manufacturing.
Working in line with the Michelin 4R strategy: Reduce, Reuse, Recycle, and Renew, all worn casings follow the company’s stringent environmental disposal programme.
Jonathan Layton, National Sales Manager, UK and Republic of Ireland, for Michelin Services & Solutions, says; “With a bespoke tyre management contract we can help companies such as Olleco improve business efficiency, compliance and secure meaningful environment savings.
“It was clear as soon as discussions began that this was equally as important to the team at Olleco as it is to Michelin. We are very happy to be working with such a like-minded, sustainability-focused business and look forward to a long and successful partnership.”