Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Apollo Appoints Arora to UK Role
Apollo Tyres has appointed Shobhit Arora as its new Country Sales Manager for the UK
Apollo Tyres Appoints New UK Country Sales Manager
Arora has over 14 years of experience at Apollo Tyres, beginning his career as a Graduate Engineer Trainee for the company in India in 2008. Since then, he has worked across many areas of the business in India and Europe, most recently as Distribution and Business Development Manager at Apollo Tyres’ European headquarters in the Netherlands.
In addition to overseeing Apollo Tyres’ Distribution Network, Shobhit helped re-introduce the Apollo Tyres brand in Europe following its acquisition of Vredestein in 2009. In his new position, Arora will be responsible for boosting brand awareness and sales in the UK. He will report directly to Paul Eidhof, Cluster Director North-West, Apollo Tyres.
Arora commented; “With more than 14 years of experience of working at Apollo tyres, I have gained a wealth of knowledge about Apollo’s values, culture, products and the people within the company. Working in the European tyre market over the past decade, I have had the opportunity to take on various roles, further honing my skills and building a strong customer network across the European market, including the UK. I am excited about embarking on this fantastic journey with my new role and look forward to working with the enthusiastic team in the UK, which is an important and growing market for the Apollo and Vredestein product brands.”
Eidhof adds: “Arora is a fantastic addition to the UK head office and will play a pivotal role in supporting our goals for the North-West cluster. He brings a wealth of experience that will be invaluable as we push to meet our strategic growth objectives in the UK and across Europe.”