Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Mitas Sponsors Tractor Pulling Championship Again
Mitas kicks off the Mitas Eurocup Series 2023 as official sponsor for the upcoming racing series featuring the most powerful and advanced tractors from European teams.
Mitas Sponsors Eurocup Series 2023 Tractor Pulling
The season is set to hold nine competitions starting in Germany this April and ending with the crowning of the Mitas European Championship in Denmark in September.
Mitas is one of the few tyre producers worldwide offering competition-level tyres exclusively for this sport and now in two sizes – PowerPull 01 30.5L-32 and 24.5-32. Specially designed to provide enormous traction power, the tyres are produced as slicks, so every team can carve out their own tread patterns.
“For us, this sponsorship is a natural fit. It provides the perfect setting to see Mitas products in action, delivering power and reliability on tractors as they compete for the main prize. It is also a great opportunity to showcase our agricultural tyres and interact with farming communities across Western Europe while showing our support for this exciting sport and all the people involved.
“The Mitas team will welcome fans with fun challenges and prizes to win, and be on hand to answer any questions about our entire tyre range," states Silvia Giacoia, Communication & Brand Director at Trelleborg Wheel Systems.
Contest organiser, the European Tractor Pulling Committee (ETPC), commented on the continued sponsorship; "We are really happy to have such a loyal and strong sponsor in Mitas again this year. These competitions attract tens of thousands of fans throughout the farming community, and Mitas has become an integral part of our ever-expanding tractor pulling family over the years," stated Marcel Hoornsman, President of ETPC.