Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Trelleborg and Mitas at SIMA, Paris
Trelleborg Wheel Systems joins the upcoming SIMA 2022, the international exhibition of solutions and technologies for efficient and sustainable agriculture, which is celebrating its centenary in Paris, France, from November 6 to November 10, 2022
Trelleborg Wheel Systems joins SIMA in Paris
As a global leading expert in tyres, wheel systems and services, this year Trelleborg Wheel Systems welcomes all agricultural professionals to discover how sustainability is key along the entire value chain of its tyre solutions, from raw materials to resource optimisation and the circular economy. A dedicated area will demonstrate how Trelleborg Wheel Systems embraces the future and visitors will be able to see first-hand some of the company’s key actions in an interactive way.
Visitors will find Trelleborg’s cutting-edge tyre solutions designed for the future of farming and experience the reveal of a big innovation for the smart farming industry with a huge digital installation in a dedicated area at its booth D065 – Hall 7. Agri professionals will discover how new smart tyres equipped with special sensors can acquire real-time data, providing them with the complete indicators to best set their machines. This results in maximum productivity, better performance, and improved sustainability.
Moreover, as an official partner with GIANTS Software on the new Farming Simulator 22, Trelleborg brings to the show two game stations, inviting all players and visitors to come and experience this eSport.
In addition, Mitas will be back with agricultural tyres, such as HC 1000, HCM and HC 3000 R, which feature modern construction and maximum soil protection to meet day-to-day challenges of farmers on and off the field. Visitors can also enjoy a Mitas 3D game where they can ‘catch tyres’ in the digital environment to achieve the highest score.