Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Continental Sponsors German National Football Team
From January 1, 2023, Continental Tyres will be the official partner of the German men’s national team, and the U21s for four years
DFB and Continental Tyres Enter into an Extensive Partnership
The tyre manufacturer from Hanover has thus acquired comprehensive rights to visibly accompany the teams in future communications at all games.
"We warmly welcome Continental as a global brand to the DFB partner portfolio," says Dr Holger Blask, Managing Director of Marketing, Sales & Events at DFB GmbH & Co. KG. "Continental has been at home in the sponsorship of the biggest international football competitions for more than two decades. Continental is now continuing this tradition with national team sponsorship. After all, we not only share the passion for the game but above all, the striving for top performance and innovation."
"We are very much looking forward to working with Continental," says Oliver Bierhoff, Managing Director of National Teams & Academy of DFB GmbH & Co. KG. "We are connected by the common idea of performance and performance-oriented action and the highest demand for constant and sustainable further development. This makes the partnership between our teams and Continental a perfect match."
Mirco Brodthage, head of tyre replacement business at Continental Germany, says; "We are looking forward to many emotional moments with the men's national team and are proud to be partners of such a successful team and, at the same time to strengthen the visibility of our brand. Continental and the DFB team share common values: Both have always stood for great passion and excellence. As a strong, reliable and trustworthy partner, we will stand firmly by the side of the team on its way to new sporting successes."
Football sponsorship has a long history at Continental. The tyre manufacturer has been a partner at the most important international football events for more than 25 years, including the 2016, 2012 and 2008 European Championships and the 2014, 2010 and 2006 World Cups. Continental also sponsored the AFC Asia Cup 2019 and the Africa Cup of Nations 2021. In Germany, Continental was a partner of the DFB Cup from 2010 to 2016 and 2021/2022.