BKT Futures at EIMA

BKT brings its latest products and technology to Bologna's EIMA

BKT brings its all new rubber TRACK AGRIFORCE BK T71 and the new series AGRIMAXFACTOR to the Bologna EMIA trade show

BKT: the Allrounder at EIMA

At the BKT stand, there is the opportunity to play as a preview of the new release of the Farming Simulator and win the game. On display will also be the trophies of the Serie BKT football.

BKT at EIMA 2022 shows its presence as true allrounder. The multinational company from India has decided to show visitors a 360-degree picture of its universe and its passions made of tyres, agriculture, sport, digital and the future.

Indeed, BKT continues to strengthen its awareness at new generations, getting involved and exploring the digital universe by means of Farming Simulator and Virtual Experience, two different activities to try out at the BKT stand (Hall 36 Stand B/1).

For the Farming Simulator, the famous agricultural simulation game by the editor and developer Giants Software, there are two different game stations where visitors can play as a preview of the Platinum edition of Farming Simulator 22 that was launched on November 15.

Remaining in the virtual theme, at the BKT stand, visitors can access also the Metaverse, BKT Land, by means of two dedicated stations. Using one’s avatar, it is possible to explore an environment full of stimuli and information: there are indeed three showrooms full of all product ranges, divided into the three segments of the brand positioning (Agriculture, OTR, Industrial), and four theme areas dedicated to Sponsorships, BKT Network, Fan and Events.

BKT products are a touchable reality at the stand. EIMA is the perfect showcase to present BKT’s new rubber track AGRIFORCE BK T71, which opens a new path and segment for the multinational company, fine-tuned with the intention to offer an alternative to tyres. As to the specific usage and conditions, tracks can be more suitable than tyres. It is this flexibility and open-mindedness that has enabled BKT to create one of the broadest specialist product ranges in the world with many alternatives to choose the perfect product for one’s needs.

Moreover, BKT takes the brand-new 70 tyre series to EIMA, namely AGRIMAXFACTOR that breaks down the last barrier in terms of technology and aesthetics. Displaying for the first time the "E-READY" logo, a symbol that highlights BKT’s commitment towards electric mobility, AGRIMAXFACTOR is the perfect fitting for tractors in both transport and soil tillage operations. A new ally for operators that is able to guarantee excellent stability and handling thanks to its exclusive tread design.

However, that is not all, because BKT would not ideally be complete without sport - a world with which the company shares many values such as fair play and team spirit, and a world it has joined thanks to a long series of active partnerships in may sports. At the stand, a video with emotional clips, and a showcase with the trophies of Serie BKT – the football championship sponsored by BKT since 2018 – epitomises the multinational’s passion and enthusiasm for this so popular and above all in Italy much-loved sport.





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