Nokian Tyres Ground King with Intuitu Smart Connectivity Nets Fennia Prize Award for Design


Nokian Tyres has cause to celebrate after its Nokian Ground King Intuitu smart tyres, with Hybrilug tread technology and wireless connectivity earned its design team the Fennia 22 Prize.

Nokian Ground King Intuitu Smart Tyres Now Award-Winning

Bridging the gap between a lug and block pattern tyre, the Nokian Tyres Ground King has a pattern design unique to the market and smart Intuiutu tyre sensors and connectivity to help owners keep abreast of the health of the tyre.

Caleb Claassen, Head Designer at Nokian Tyres, said of the design process and the application of the tyre, “I’ve had the pleasure to be part of the Nokian Tyres Ground King project all the way, from the beginning from the idea to the prototypes and extensive testing. You can use the same tyre in various conditions and still achieve a much more comfortable ride, traction, self-cleaning in the fields, and a smooth and vibration-free ride on the roads.”

The jury for the Fennia Prize 22 commented on the winning entry: “The utilisation of design has already yielded added value and premium quality for the company’s products. User centricity has always been important to the company. Ground King Intuitu tyres are a new flagship product that helps the company stand out from the competition.”

As well as Claassen, Nokian Tyres also congratulated Development Manager Samuli Räisänen, Product Manager Tero Saari and Product Manager Matthew Crocker for their work in the design and development of the Nokian Ground King tyre.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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