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New Bridgestone Study Reveals Green Fleet Aspirations Now Higher Priority Than Safety and Cost Savings

Bridgestone Green Fleet Aspirations
Sustainability and carbon reduction have proved to be the number one business priority for almost half of UK commercial fleets (45 per cent), according to Bridgestone and Webfleet Solutions’ latest research.

Findings Indicate Growing Sustainability Consciousness with UK Fleets

The need to decarbonise topped both the digital transformation of fleet processes (cited by 42 per cent of decision-makers) and driver safety (37 per cent), with the same number prioritising cost reduction.

Despite a net-zero commitment, however, the 300 study among 300 fleet decision-makers revealed that they belie...

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