Michelin Score New Quality Centre with Invergordon Tyre Services


Michelin’s Quality Centre programme has gained another new quality centre base in the form of Scottish Highlands-based Invergordon.

Invergordon Looking Forward to Joining Michelin’s Exclusive Programme

Michelin has strengthened its approved tyre dealer network, with Invergordon Tyre Services the latest business to join the Michelin Quality Centre programme. All Quality Centres are carefully selected, ensuring staff are fully qualified, and offering top level service, while equipment and facilities must also be of the highest standard.

One of the two directors of Invergordon, Richard MacLeod said of the news, “We have been selling Michelin tyres pretty much from the start, It is a brand we are big admirers of, so to now have their endorsement as a certified dealer is something which makes us very proud.

He added, “Invariably when a retail customer asks for a tyre brand by name it will almost always be Michelin. We operate in a fairly remote part of the country, so drivers up here need a product that they can rely on and know will last a long time.”

Invergordon Tyre Services has 10 members of staff, supplying and fitting tyres for everything from the smallest cars up to heavy plant and machinery vehicles. Near Inverness, the business serves a wide area spanning some of the remotest parts of the UK – and has built up a six-strong mobile fitting and breakdown fleet as a result.

“We pride ourselves on the quality of our work and the reputation we have built over the course of the last three decades,” adds MacLeod. “Our financial year runs up to 31st March, and we recorded our highest ever turnover, which in the current economic climate we were very pleased with. I suppose that shows we must be doing something right!”

Being an approved Michelin dealership, Invergordon Tyre Services will benefit from access to free on-site staff training for its team of technicians and participation in Michelin’s mystery shopper programme. It will also receive a full audit of its digital presence – with advice from the Michelin team to help maximise all online opportunities.

Additional benefits include the company being able to offer the exclusive TyreAssist programme to its customers, protecting any new Michelin or BFGoodrich car tyres purchased with free 24/7 roadside assistance for two years from the date of purchase.

Martin Thompson, Michelin’s Segment Manager UK & Ireland – Quality Management Centres, says: “An important part of our strategy is to be able to provide customers across all corners of the UK with access to an approved Michelin dealership. With its long history and strong presence in the Highlands, Invergordon Tyre Services was an ideal choice to join our growing Michelin Quality Centre programme. We are delighted to welcome them on board.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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