Goodyear’s Endurance WHA Becomes First Company Waste Haul Tyre Made with Sustainable Soybean Oil Tread Compound


The Goodyear Tire & Rubber Company has announced at the 2022 Waste Expo that a new formulation of its popular Endurance WHA waste haul tyre is to be made with a renewable soybean oil compound.

Endurance WHA Major Step in Goodyear’s Journey to Replace Petroleum-Derived Oils by 2040

“Producing the new Endurance WHA tyre lineup with a sustainable soybean oil compound will help waste haul fleets pursue their sustainability goals while delivering on the long hours to removal that the Endurance WHA tyre is known for,” explained Jessica Julian, commercial product marketing manager, Goodyear North America.

“In each new Endurance WHA tyre, soybean oil will replace almost 16 liquid ounces of free-flowing petroleum oil – almost as much as a 16-ounce red plastic party cup. When you multiply that by a moderately-sized regional waste haul fleet of around 500 trucks, it could decrease petroleum-based products by the equivalent of almost 15 barrels of oil,” she continued.

The Endurance WHA tyre is designed to keep waste haul fleets on the road longer with a dual-layer tread compound that helps optimise treadwear. Rolling resistance and a deep 24/32" skid depth for long tread life in waste haul applications are also attractive features.

Additionally, the Endurance WHA comes with optional built-in DuraSeal Technology that instantly seals tread punctures to help fleets reduce downtime, costly repairs and premature removal of a tyre.

Endurance WHA tyre models made with soybean oil are now available for order and will head into production in Q3 of 2022.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


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