Falken Confirms Partnership with Darts Star James Wade


Falken has confirmed a partnership with current world top-five darting mechanic James Wade, in which Wade will promote the brand across the UK.

James 'The Machine' Wade Pleased to have Falken Support

The sponsorship agreement will see the Falken brand visible on ‘The Machine’s’ shirt in PDC events (across channels including Sky Sport, ITV and BBC), utilising Wade's high profile social media channels and providing tickets and merchandise for Falken dealers.

Wade, said: “Ever since I was young, my dad has taught me about cars and we always worked in the garage together. Even when I climbed up the world rankings and was battling Phil Taylor and winning top titles, I relaxed by working on cars at the garage.

“It is going to be fantastic to work with Falken dealers and technicians around the country and chat to them about their work. I am sure I will be fitting quite a few tyres with them along the way, as well as playing some darts!”

Graham Mitchell, MTS Wholesale Director, said: “Falken Tyre is a frontrunner in high performance and has successfully built a reputation for consistently delivering quality – much the same as James Wade.

“As soon as we spoke to James it was obvious how passionate and knowledgeable he was about the automotive industry and how much he knew about tyres and tyre fitting.

“There are lots of exciting ideas in the pipeline to bring the partnership to life for our Falken dealers and their consumers and we can’t wait to see our logo loud and proud on James’ shirt and help combine his two great loves!”

“James even has a registration plate on the back of his shirt in honour of his garage background and I am sure replica shirts with our logo on them will be a popular item.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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