Continental’s Future Sustainability Presented Plans in Madrid


Ferdinand Hoyos, Continental’s head of the EMEA Replacement Tyre sector, has unveiled the manufacturer’s plans to focus on sustainability, road safety and technology for its EMEA replacement tyre sector.

Fully Sustainable Production Continental’s Goal by 2050

In Hoyos’ first visit to Spain since starting in his new position in January, he noted the high level of growth that this area has experienced with innovations and technological advancements in tyre production that has helped to offer a wide range of passenger, commercial vehicle and specialty vehicle tyres as well as two-wheelers. On top of this some Continental has made other major changes recently, including advances in tyre production through the application of PET bottle recycling technology. Hoyos explains that by 2050, Continental aims to use completely sustainable materials, In terms of road safety, Continental’s SportContact 7 has proved that its tyres are amongst the safest for driving on wet and dry roads.

Looking to technology, Hoyos commented: “We are expanding the market share in the segment of tyres for fully electric vehicles. We have already received tyre approval for more than 40% of van models produced in Europe and more than 50% in America. Almost the entire tyre range is optimised for all types of traction and most products can be used in today's electric vehicles. We are fully committed to driving profitable growth through sustainable solutions throughout the entire value chain.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.


Phone: (44) 1270 668 718


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