BKT Tires and LaLiga Continue Partnership


BKT is continuing its partnership with LaLiga as Official Global Partner, which begun in 2019, through to the 2024/25 season.

BKT Continues Varied Sports Sponsorship

Continuing its varied sponsorship in basketball, cricket and rugby, BKT will continue sponsoring LaLiga, which it notes is one of the world’s most-followed championships and a great way of increasing its brand awareness worldwide. 

Lucia Salmaso, CEO of BKT Europe, said“We are thrilled and proud of pursuing our journey alongside LaLiga. I like the idea that we are two important entities, each in its respective market, that are able to see beyond a simple marketing operation, rendering instead joint and mutual inspiration. The market now is the world. To act globally, a common language is needed to reach increasingly larger communities. That being said, what can be more viral than sport?”

Óscar Mayo, Executive General Director at LaLiga, also added "LaLiga's partnership with BKT over the last three years has allowed us to help them to significantly increase its global exposure through our fans and audiences. We both look for excellence in what we do, and this is certainly a relationship that we are delighted to renew for a new cycle."

Salmaso concluded that Spain is a strategic country for the Indian manufacturer, commenting that it's “a country we consider strategic and highly important in terms of business”. Spain indeed fits well for BKT, as it’s a big European market with plenty of need for agriculture tyres.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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