Goodyear Now Becomes Title Sponsor of FIA European Truck Racing Championship

Goodyear-FIA-European-Truck-Racing-Championship

Extending on its long-standing partnership, Goodyear now becomes the title sponsor of the FIA European Truck Racing Championship.

Motor Series Now to be Known as Goodyear FIA European Truck Racing Championship

The Goodyear FIA European Truck Racing Championship represents an important event in the truck racing calendar as it provides a platform for the transport industry to demonstrate the performance and durability of vehicles and components. The event also introduces ground-breaking technologies and showcases developments towards a sustainable future. With eight rounds making up the 2022 calendar, the teams will visit many of Europe’s top circuits testing Goodyear’s tyre technology not only on the track but also within daily transport fleet operations.

In 2021, FIA European Truck Racing Championship continued its movement towards a greener future with the introduction of 100% renewable HVO biodiesel, becoming the first FIA-regulated championship to run on sustainable biofuel. Goodyear will continue to work closely with ETRA (the European Truck Racing Association) to introduce new technologies in the years to come and share its expertise in developing versatile tyres with robust carcass technology that perform in varied conditions. These performance credentials coupled with Goodyear’s tyre intelligence capabilities incorporated in the company’s smart tyre monitoring solutions are just as important while racing in FIA ETRC as they are for maximising revenue and minimising downtime in daily transport operations.

Maciej Szymanski, Marketing Director for Commercial Europe at Goodyear, said: “We are excited to reinforce our commitment to the European Truck Racing Championship by becoming the official title sponsor, as we have a strong legacy in motorsports. This is now further strengthened with this first FIA-regulated championship under Goodyear’s name. We look forward to working closely with the European Truck Racing Association towards a greener future. Extreme conditions in racing are the ultimate testbed to enable us to gain added value insights on tyre deformation, tyre temperature management and rolling resistance. We like to push the innovation envelope to maximise results for the teams and transportation companies and we will keep doing this in our quest to more sustainable materials and efficient tyre management systems to connect the dots.”

Georg Fuchs, ETRA managing directorsaid: The FIA ETRC strives to become a leading platform for sustainable technologies in the road haulage industry. At the same time, it makes truck racing a relevant research and development platform for manufacturers. Both Goodyear and the FIA ETRC share the same objectives, where more sustainable solutions are being introduced in the industry. We are excited to intensify our commitment and to have Goodyear as partner onboard on our journey to a more sustainable future of truck racing.”

Goodyear is also an official tyre partner to other competitions that will introduce biofuel, including the FIA World Endurance Championship and European Le Mans Series. The manufacturer is also the founding partner of the all-electric FIA ETCR – eTouring Car World Cup, in which every team and driver uses a bespoke version of the Goodyear Eagle F1 SuperSport developed specifically for electric performance vehicles.

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718

 

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