Tructyre, on the Right Road For Continued Growth


As the country emerges from the Covid-19 pandemic, Tructyre’s leadership Team updates on the challenges the business faced over the last couple of years. 

Tructyre Remained Focused on its Development Despite Pandemic

Despite national and subsequent regional lockdowns, Tructyre remained committed to providing the same quality tyre services to the HV industry who, almost without exception, continued working throughout the pandemic. The haulage industry was more important than ever in delivering essential medical supplies, fresh produce, groceries, home shopping and toilet rolls. Whilst Tructyre has a Business Continuity Plan for each area of the business so they can respond to unplanned incidents such as fire, flood, IT failure, power outages, etc, no-one could have predicted a pandemic on the scale of Covid-19.

During the first lockdown, Tructyre continued with their plans to set up new Customer Experience Centre (CEC) in Gateshead, and even managed to train new recruits face-to-face by implementing rigorous health and safety measures in a specially designed Covid-19 safe training centre. Tructyre had challenges in sourcing additional staff during subsequent Covid-19 lockdowns, but the company is seeing a big improvement since the start of 2022. The CEC handles calls from customers across Britain, scheduling inspection work with their depots, emergency call-outs, resolving queries, and processing jobs and invoices. 

Regardless of these challenges Tructyre has continued with its ongoing development plans, just recently rolling out a significant new Warehouse Management System. Tructyre is the first national tyre service provider to launch a full tyre management system which provides end to end visibility from inception to end of life. The new Warehouse Management System (WMS) is a real game changer for Tructyre and will have a massive impact on managing tyre stock. The WMS will enable faster and more accurate allocation of jobs because the Customer Experience Centre can check tyre stock in real time and allocate new, or customer’s own part-worn, tyres directly to the technician who is assigned to the job.

Tructyre have introduced their own Technicians Induction Program to attract new talent and train them to the highest standards. The company streamlined the process for job applications through a new dedicated Careers Portal. Applicants can search for opportunities, apply directly online, and can also register their details to receive future alerts. Fleet operators can benefit from a comprehensive new service package from Tructyre, which focuses on pro-active tyre maintenance and prolonging the life span of the asset. Tructyre introduced the new Mastercare+ pro-active service package to give fleet operators peace of mind for their tyres.

Tructyre also have developed a package designed to manage tyre maintenance, aid decision making and ensure compliance. Through regular tyre inspections and pro-active maintenance, it can catch the precise time to deploy life-extending services and prolong the life span of the tyre. The operations team have witnessed an increase in demand for emergency call-outs which can often be attributed to lack of regular tyre checks and maintenance. It certainly highlights the benefits of having a pro-active maintenance regime in place, and operators can reduce vehicle downtime and prevent mission failure.

Having been recruited and onboarded during the first lockdown, the team at Tructyre’s Customer Experience Centre in Gateshead continued to provide a 24-hour call response service, despite staff shortages due to Covid-19. The company brought in additional resource planning expertise and tools which helps to monitor demand levels more closely. Tructyre invested in an upgraded telephone system which provides improved capabilities and supports performance monitoring. There is a significant improvement in overall calls answered, and the speed in which answering those calls has improved even further. In addition, the new Warehouse Management System will enable the CEC to invoice jobs in a more timely and accurate manner, as the tyre stock is scanned directly into the job at the time of completion, which saves manually validating and building jobs for invoicing.

Tructyre is committed to treating the fleet with care and providing a consistently high level of service quality, and that’s endorsed by their certifications and accreditations. This is endorsed by Safe Contractor approval and the recently renewed ISO 45001 certification, which demonstrates that Tructyre is committed to improving employee safety, reducing risks in the workplace and creating a safer working environment. 

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


Phone: (44) 1270 668 718

Make sure you keep up to date with the truck and bus tyre market

Click here to receive our regular e-newsletter.