Hankook Appoints New General Manager for the Iberian Peninsula


Hankook has announced that Isaac Ortega will be its new General Director for its Spanish and Portuguese markets.

Ortega Starts Role Ready to Use 25+ Years of Experience

Having worked in several different roles over the past 25 years, Ortega - together with Yang-Hun Kim, who has held the position of General Director for Spain and Portugal since 2017 - will share managerial duties at Hankook's Spanish office.

Ortega's has extensive international experience in marketing and sales within the tyre industry. In his new position as General Director, he will help promote strategic growth in Sales and Marketing for the Iberian Peninsula.

"We are very pleased to have Isaac as our new General Director for Spain and Portugal," says Sanghoon Lee, President of Hankook Tire Europe. "With over 25 years of working experience in the tyre industry for the European and Asian markets, Isaac is someone whose knowledge we trust and whose experience we will certainly benefit from."

"For me, it is a privilege and an honour to assume the position of General Director of Hankook Tire Spain," explains Ortega, who will start work alongside Yang-Hun Kim in early 2022. "I am confident that I can further strengthen and develop the Sales and Marketing of the prestigious Hankook brand in the Iberian market. I am looking forward to new challenges, and I am sure that together we will deepen the development of the markets of Spain and Portugal in the years to come."

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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