Falken Tyres Becomes Partner for MEN’S EHF EURO 2022


Falken Tyres is starting 2022 differently, with a partnership with the European Handball Federation.

Falken Tyres to Get 360-Degree Partner Package for Sponsorship

As part of the deal, Falken Tyres will benefit from a tailor-made, 360-degree partner package for the 15th edition of the EURO tournament, which will take place in Hungary and Slovakia between 13-30 January 2023.

This special package will include visible Falken branding on LED boards at each of the 65 EHF EURO matches, including on two-floor stickers in the penalty areas at each arena and a static board.

In addition to the in-arena presence, Falken Tyres branding will also be prominent during broadcasts. The Falken name and logo will adorn the EHF’s digital channels, where it will be the presenter of the top-goal scorer, feature on pre-rolls on EHFTV, highlights online and on branded social media posts.

Martin Hausleitner, EHF Secretary General, said of the partnership: “It is our pleasure to be able to welcome a new name into the European handball family. We are thrilled to have Falken Tyres on board for the Men’s EHF EURO 2022. Falken’s interest in adding its name as a partner to our flagship national team competition is further evidence of handball’s appeal across the continent, and we are looking forward to seeing its name in lights during the competition throughout January.”

Markus Bögner, COO and President of Falken Tyre Europe GmbH: “We are delighted to partner with the 2022 Men’s EHF EURO competition. Handball has a strong following with passionate fans across Europe, and we feel that by having a presence at the EHF’s premier tournament, we can align our fanbases and showcase Falken to a new audience.”

About the author

Adrian, located in Madrid, is joining the editorial team as a correspondent for the Valebridge Publications Ltd Group. Before starting in 2020 for Commercial Tyre Business, Adrian graduated with an English degree before working within marketing and recruitment in the non-profit sector. Recently he changed direction, undertaking a course in Marketing and International Business as a means towards moving into the journalism field, which he counts as his lifelong ambition.

Email: adrian.stuart@retreadingbusiness.com

Phone: (44) 1270 668 718


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