Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Visão Agro Centro-Sul Award for Trelleborg
Trelleborg has received the prestigious Visão Agro Centro-Sul Award for “Best Agriculture tyre” for its role in the Brazilian agricultural industry.
Trelleborg Wins “Best Agriculture Tyre” at Brazil’s Visão Agro Centro-Sul Awards
Trelleborg was recognised for its excellence in tyre solutions that help farmers boost productivity while reducing costs across their farming operations. The awards ceremony was held in Piracicaba, in San Paolo, Brazil, on July 26, 2022.
Marcelo Natalini, President of Trelleborg Wheel Systems in South America, says: “The Visão Agro Centro-Sul awards honour excellence in the Brazilian agricultural industry, and we are very proud to see our efforts to produce the best agricultural tyre recognised. Development of innovative and technological solutions is in Trelleborg’s DNA and our tyre solutions have helped to revolutionise and strengthen the Brazilian market in recent years. This award is the result of our ongoing commitment to customers and the constant drive for innovation that goes into every tyre, wheel system and digital solution we make.”
Trelleborg has a long history of serving the Brazilian market, collaborating with farmers and vehicle experts to anticipate customers’ needs and provide advanced solutions for the most demanding crops, including Brazil’s important sugar cane market.
The Visão Agro Centro-Sul award was established in 2007 to recognise agricultural suppliers and experts working to improve agriculture through innovation, in the central and southern regions of Brazil. To date, Visão Agro has awarded about 400 companies and brought 200 industry experts together for the annual event. Award honourees are selected by people across the industry, with a panel of over 40 experts who evaluate the nominees and select the winners.