GRI Continues to Grow in Spain


GRI has been present in the Spanish market for many years with Material Handling tyres and established their own company, thereby expanding their presence not only in Spain but in Portugal as well.

GRI Expands it's Journey in Spain 

Material Handling tyres are directly sold by GRI, while agriculture and construction tyres are supplied to the market through two distributors. GRI’s base of operations is located on the eastern coast of Spain with convenient access to maritime ports. Furthermore, the target customer segment is medium-sized, high-quality forklift rental or fleet owners.

Most of GRI purchase contracts are expert fleet managers that require the best hassle-free service. The company's experienced technicians are ready to adapt to the customers' or even the end-users requirements. The agility and quality in service of GRI FIT is part of value proposition and indeed served GRI very well. GRI products, especially the material handling segment showcase a range of applications organised under different brands. Fleet managers value having this kind of choice.

In addition to that, GRI tyres feature a modern functional well-engineered tread pattern and design along with suitably expanded widths that ensure stability. Customer care is also delivered as technical advice ensuring that GRI is seen as an innovative engineering company. In terms of expansions, GRI provides direct technical advice and fitment service in their home region. GRI rely on discerning companies with fitness capability to extend their servicing range beyond region.

GRI is a reputed manufacturer with a corporate policy on good practices, environmental responsibility, and sustainability. Technology in the form of engineering excellence is likely to be the best answer to the challenges ahead and GRI will be there to meet those requirements. 

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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