Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.
Continental Inflatable Promotion at Tour de France
Continental advertised with giant inflatable agricultural tyre along the Tour de France 2022.
Continental Inflates Image for Tour de France
Summer in France is dominated by cycle sport: In 21 stages, international professional riders raced through various départements all across France.
This year, for the second time running, Continental drew everyone’s attention to its agricultural tyres all along the Tour route of this tradition-rich racing event. Under the motto La Passion de la Terre, huge banners and a Continental-branded tractor flew the flag of the company’s agricultural tyre portfolio at this year’s Tour start in Denmark.
The premium-quality tyre producer offered a real highlight by raising a giant inflatable 8 x 8 x 2.70-meter “TractorMaster” tyre along the stage route in Lortet, France. In recent years, the Tour has been accompanied by the strong presence of Continental car and bicycle tyres. Continental is one of the five main partners of the Tour de France racing event.