Goodyear Invites Transportation Industry to Rethink Retreading


On top of the European climate Fit-for-55 plan, urging to become increasingly greener, the industry is also faced with an increasing cost impact. 

Retreading Has Never Been More Relevant 

Three out of four fleets recognised carbon footprint reduction as an important issue and 42 per cent of fleets are using retreaded tyres as well as taking other sustainability focused actions. A current survey shows that customers want to be part of the circular economy, supporting sustainability, yet also driving value for their end-customers. With 42 per cent of surveyed fleets currently using retreaded tyres. On top, the European Commission’s ‘Green Deal’ aims to make the continent carbon-neutral by 2050. Representing a clear opportunity to make further sustainability gains.  The latest innovative generation tyres and fleet management solutions equip fleets to lower emissions without adding complexity in the daily operations. The Goodyear Retreading programme will help drive further progress in overall fleet sustainability.

Leading transport companies that use the Goodyear Retreading solutions can cut overall tyre bills by 10 per cent and extend tyre life by an additional 150 per cent , more than double than the first life a new tyre. While using the existing resources as much as possible the Goodyear Retreading process uses 56 per cent less crude oil for manufacturing. The Goodyear Retreading gives tyres multiple lives, being regroovable, retreadable and again regroovable.  The offer can be customised to the specific needs. Tyres can be managed so fleets can select to only retread their own casings, or they can opt to join a casing exchange program. Fleets can choose from TreadMax tyres, which use the latest generation of casing technology as well as fuel-efficient and low emission tread innovations, or NextTread which offers standardised tyre patterns and a wider range.

For decades, fleet operators have trusted Goodyear TreadMax and NextTread retreads to reduce the total cost of operation. Now, combined with end-to-end Goodyear Total Mobility fleet management offer, the Goodyear Retreading solution goes a step further in helping operators support their sustainability objectives. The high residual value of the premium Goodyear casing makes this process sustainable from both a financial and environmental perspective. Further sustainability gains can be achieved within the Goodyear Total Mobility value proposition when combining retreading with low emission tyres like FuelMax Endurance and smart tyre monitoring solutions as well as FleetOnlineSolutions to create a sustainable and efficient tyre management package for fleet operators.

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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