Goodyear Reveal Key Findings of Sustainable Reality Survey Conducted with Fleets across Europe

Goodyear Sustainable Reality Survey

During a virtual press conference on September 23rd, 2021 and as part of their launch for the FUELMAX ENDURANCE, Goodyear revealed some of the key results from their Sustainable Reality Survey which was conducted with almost 1,000 fleets across over 30 European countries. As part of Goodyear’s efforts in carrying out the survey, the manufacturer planted one tree for every participant through non-profit organisation, Tree-Nation.

90% of Larger Fleets Say “Environmental Sustainability Matters”

The first major finding for the survey highlighted that 75% of respondents said that “environmental sustainability matters” when it comes to their business operations. This number increased to 90% when we only consider respondents who have over 500 vehicles in their fleet. This initial finding underlines how environmental sustainability is becoming an increasingly important factor in a fleet’s operations and strategy.

It was also found that 70% of these larger fleets have sustainability as a corporate value and on top of this, 71% have sustainable objectives and measurements to be able to accurately assess how the company is performing in relation to its sustainability goals.

So, how are hauliers trying to comply with their sustainability goals, but also double down on their commitment to the environment? The Goodyear Sustainable Reality Survey revealed three main strategies and approaches that fleets were taking to deliver these objectives.

The survey firstly highlighted that 67% of fleets are renewing their vehicle park in order to meet these aims, which was followed by 60% who are fitting fuel efficient tyres and finally 53% who had implemented strategies that focused on optimising the behaviour of their drivers.

Goodyear also investigated the main reasons that are holding back fleets from sustainable transformation. In the Sustainable Reality Survey, the manufacturer discovered that 60% of fleets found some of the measures “too expensive”, while 45% said they were “too complicated.”

About the author

Richard Wilson is the deputy editor for Commercial Tyre Business. Since 2015, Richard has worked as a correspondent for all of the titles across the Valebridge Publications Ltd Group namely: Retreading Business, Tyre & Rubber Recycling, The Tyreman and Truck and Bus News. Richard has worked on/off from the age of 16 for the company and whilst gaining a Bachelor's Degree in Spanish and Business Studies at Coventry University, he developed his writing skills at the University paper and more recently writing his own independent blog.


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